Launched in 2003 London Groove was set up to provide a London guest list service for clients to sign up on guest lists for nightclubs in London.

Initially catering for a range of RnB clubs in London and offering a complete London night clubs listing service London Groove then focused on hosting its own club nights in the West End from which Soul Saturdays was born and to date is still flagship night taking place every Saturday at Sway night club in Great Queen Street, Holborn, London.

London Groove is steadilly growing and has since worked with many London nightclubs and expanded the music policy at club nights to include Funky House, 90’s Old Skool, Party Anthems and Club Classics.